Brand Story

Bashundhara Tissue: A Trailblazer in Hygiene Solutions

Launched in May 2000 by Bashundhara Paper Mills Ltd., Bashundhara Tissue introduced a much-needed revolution in personal hygiene in Bangladesh. At a time when awareness of hygiene was minimal and existing solutions were either expensive or inaccessible, Bashundhara Tissue emerged as a beacon of hope. Its soft, absorbent texture, affordability, and widespread availability paired with its inspiring slogan, “Think Hygiene, Live Safe” resonated deeply with consumers. This vision aligns with the overarching philosophy of its parent company, Bashundhara Group: “For the People, For the Country.”

Today, Bashundhara Tissue is a household name, found everywhere from small roadside stalls to luxury department stores. This remarkable reach is supported by a robust distribution network of over 350 exclusive distributors and state-of-the-art production facilities.

The brand has successfully communicated its commitment to care through extensive Above-The-Line (ATL) and Below-The-Line (BTL) marketing campaigns. These efforts are supplemented by trade schemes, consumer promotions, targeted regional campaigns, and institutional partnerships, ensuring value for both consumers and channel partners.

Bashundhara Tissue’s influence extends beyond Bangladesh, with its tissue products are exported to over 50 countries across multiple continents. This global success further solidifies its position as a leading player in the international market.

Looking ahead, the future of Bashundhara Tissue is promising. The brand aspires to become the most preferred hygienic lifestyle brand in South-East Asia within the next five years. With plans to introduce an expanded product line, stylish new packaging, and initiatives to connect with diverse social segments, Bashundhara Tissue remains steadfast in its commitment to promoting hygiene and safety.

What began as a commitment to promoting hygienic living has remained the unwavering promise of Bashundhara Tissue: to help Bangladesh embrace a cleaner, safer, and healthier lifestyle.