Brand Story

Bashundhara Tissue Brand Story: Top Tissue Brand in Bangladesh

Bashundhara tissue brand Launched in May 2000 by Bashundhara Paper Mills Ltd. Bashundhara Tissue, a top tissue brand in Bangladesh, revolutionized personal hygiene in Bangladesh with its range of hygienic tissue paper, skin-friendly tissue paper, and eco-friendly tissue products. At a time when awareness of hygiene was minimal and existing solutions were either expensive or inaccessible, Bashundhara Tissue emerged as a beacon of hope. Bashundhara tissue soft and safe tissue paper, 2-ply tissue, and premium tissue paper offerings, combined with affordability and widespread availability, resonated deeply with consumers. The inspiring slogan, “Think Hygiene, Live Safe,” aligns with the overarching philosophy of Our parent company, Bashundhara Group: “For the People, For the Country.”

Today, Bashundhara Tissue is a household name, offering a comprehensive selection of household tissue products, including facial tissue, tissue boxes, tissue napkins, wet wipes, toilet tissue, and kitchen towels. The brand also caters to commercial and institutional needs with bulk tissue supply, tissue for hotels/restaurants, toilet rolls for offices, and bulk tissue napkin supplier services. Customers can conveniently buy tissue paper online, check tissue paper price in Bangladesh, or order tissue paper wholesale for homes and businesses alike.

Bashundhara tissue brand remarkable reach is supported by a robust distribution network of over 350 exclusive distributors and state-of-the-art production facilities. Soft tissues for face, strong tissue paper for cleaning, and tissue paper for sensitive skin reflect Bashundhara Tissue’s dedication to quality, innovation, and consumer safety.

Our brand communicates its commitment to care through extensive Above-The-Line (ATL) and Below-The-Line (BTL) marketing campaigns, trade schemes, consumer promotions, targeted regional campaigns, and institutional partnerships. These initiatives ensure value for both our consumers and channel partners, reinforcing Bashundhara Tissue as a leading leading and top tissue brand in Bangladesh.

Our influence extends globally, with exports to over 50 plus countries across multiple continents. With premium tissue paper, eco-friendly tissue, and a diverse range of offerings, we have positioned ourselves as a significant player and top tissue brand in the international market.

Looking ahead, we aim to become the most preferred hygienic lifestyle brand in South-East Asia within five years. With plans for an expanded product line, stylish tissue boxes for home, innovative packaging, and initiatives to connect with diverse social segments, Bashundhara tissue brand remain committed to promoting hygiene, safety, and quality tissue paper for all our consumers.

What began as Bashundhara tissue brand commitment to hygienic living has remained our unwavering promise: to help Bangladesh and beyond embrace a cleaner, safer, and healthier lifestyle with premium, soft, eco-friendly, and skin-friendly tissue products.