Bashundhara Tissue has been recognised as a prestigious brand in Asia, lauded for its consistent excellence and formidable presence in regional markets.
The flagship brand of Bashundhara Group received the ‘Prestigious Brand of Asia 2023-24 Award’ from the international platform Global Business Symposium, during a ceremony at Hilton Hotel in Dubai, as announced in a press release on Sunday.
Esteemed industry leaders and dignitaries witnessed this significant accolade, highlighting Bashundhara Tissue’s unwavering commitment to quality, innovation, and its substantial contributions to the tissue industry.
According to the handout from Bashundhara Tissue, its dedication to delivering high-quality products has positioned it as a standout performer in the fiercely competitive local market.
The Global Business Symposium 2024 provided an apt platform to celebrate Bashundhara Tissue’s achievements, aligning seamlessly with the brand’s superiority. This award reinforces Bashundhara Tissue’s position as a key player in the tissue industry, setting a benchmark for others to emulate.
Having dominated the Bangladeshi market for over two decades with an impressive 70% market share, Bashundhara Tissue, launched in 2000 under Bashundhara Paper Mills Ltd, set industry standards with relentless production, affordability, and widespread distribution.
The brand’s eco-friendly certifications, coupled with its consecutive national Best Brand and International Superbrand Awards, highlight its dedication to superior quality and excellence.
On the international stage, Bashundhara Tissue was recognised as Asia’s Greatest Brand in 2021. The diverse product range, including facial tissue, toilet tissue, and hand towel, underscores its dedication to meeting customer needs.
Bashundhara Tissue recently installed a high-speed Andritz machine and a CSR campaign supporting the Bashundhara Special Children Foundation as part of brand commitment to hygiene, sustainability, and excellence in the global tissue paper industry.